Microsoft Thinks Different

I just saw the first Microsoft Windows ad featuring Bill Gates and Jerry Seinfeld. This ad campaign is Microsoft's answer to Apple's Mac vs. PC ads which have been going unchallenged for over two years.

I don't know if the ad is working or not, it's probably too soon to tell, but it's definitely been a long while since a Microsoft ad campaign made such a buzz. There is a lot of talk about it in the blogosphere and even in mainstream media.

According to the Wall Street Journal, Microsoft is spending $300M on this ad campaign (Jerry's cut is $10M), so it better work. After the annoying and the what-are-you-trying-to-prove? that-everyone-thinks-Vista-sucks! campaign a.k.a.  "Mojave Experiment" the expectations are running high.

It's ironic that when you search for "Seinfeld ad" in YouTube, the first result is a Mac ad :-)